How to guides

HOW TO RELEASE A LIMITED EDITION PRINT

Many art lovers and collectors are drawn to limited edition prints. Even if these works aren't unique, they still can be as valuable as their original counterpart.


Artists use limited editions to reduce the total number of artworks released in an edition, ensuring that each piece retains its value over time. But what's the difference between the 1,000 prints that go for £30 or £50 on general art

e-commerce websites to those that sell for a higher price? While there are many things that factor into the final price of a limited edition print, the most influential one is the artist’s career and the speed at which the original artwork sells. The process of creating a true masterpiece can sometimes take a very long time, so for a collector acquiring a limited edition print might be a good investment.


It is important to get your first limited edition art print out there and start expanding your fan base and sales opportunities. Many artists have asked us about the steps involved in creating a limited edition print so we put up this article to help you tackle all the important parts of this exciting process!

15th April 2021 | Image Curators Advisory
1
TAKE HIGH-QUALITY IMAGES OF YOUR ARTWORK
Take high-resolution images (300dpi) of our chosen artwork. Remember that a high resolution can only be achieved with a professional camera. All other digital cameras, no matter how many megapixels they have, will always shoot in 72dpi, which is a low resolution, or how we like to call it a screen resolution. So even though they might look sharp on your computer or phone, the quality is not enough for printing. If you can’t afford a professional camera or if you can’t borrow one, then make sure the picture you are taking is as large in size (pixels) as possible.

Edit the picture by correcting perspective, light, colour and removing any shadows. We have years of experience in editing artwork images both for portfolio and e-commerce use as well as for the release of limited edition prints, so if you need a hand with this get in touch!

2
PRODUCE THE PRINTS
Choose an affordable but good quality printing company to keep your profit margin high. Request paper samples and run a couple of printing tests.

The giclée printing method is the most popular as well as the Hahnemühle paper. However, whatever paper you choose make sure that it is acid-free and has archival properties which will conserve the quality and the colours of your print for a long time.

You can also consider partnering up with established fine art printing companies that will help you advertise and drop ship your prints when sold. Some of them are CreativeHub, Printful, Foxlab.

3
ESTABLISH THE PRICE
Prints tend to be smaller than the original artworks. You are free to release prints in 2 or 3 sizes. However, make sure that the bigger size has the smallest run. In general, we advise to always produce one size per print, unless it is a photograph for which having at least a couple of options might be beneficial.
4
ESTABLISH THE EDITION SIZE
A number between 20-100 is best to start with. Consider making the editions smaller the more you advance in your career.
For photographic works, we suggest a number between 2 and 20.
5
SIGNATURE AND CERTIFICATE OF AUTHENTICITY
It is important that each and every single print is signed and numbered by hand and, if possible it should also be accompanied by a certificate of authenticity. Both will authenticate the originality of the print and make a big difference to the eye of a collector, who will see and consider the print as something original that came directly from the artists.

You can also go beyond the simple signature and CoA and add your own personalised embossed logo or trademark using a paper embossing machine. Creating the stamp for the first time can be slightly costly, but well worth it in the long run and you can decide to continue using this on all your CoAs even if you decide not to produce any more prints.
6
PRICE YOUR LIMITED EDITION ART PRINT
The rule is that the smaller the edition, the higher the price. However, this price should never be higher than the one of the original artwork the print is reproduced from. The first thing that you want to make sure of is to always have your production costs covered. After this, consider the edition run and size of the actual print. How small is it? How many copies? It is always good to make sure that the price of your print amounts to 30% or 40% of that of the original version. These are all the important factors that you should take into consideration and they are interrelated to one another.


Whatever the final price you come to define, always check if it makes sense from an outsider’s perspective and it is well balanced within the price range of your other works. If buyers’ interest starts to increase quickly after the release, you can decide to increase the price of the remaining prints. Just ensure that this is well communicated.
We hope that this guide will help you with your next limited edition print release!


Do you have more questions? Contact us for a FREE introductory consultation!